A new brand name and image has been given to an organisation working for a partnership approach between able-bodied and disabled people. Explicit Design Studio helped them design the Skilly logo, and Publicis Groupe Hungary helped them with the rest of the creative.
Skilly is a social enterprise that has been operating under the name Jamba since its inception in 2019. Its aim is to increase the competitiveness of people with disabilities in the labour market, as there is a huge gap between what the market expects and what segregated education and state care prepares them for. As Jamba approaches its fifth anniversary, they wanted to redefine what they stand for and why they are important as a social enterprise in the world. This year, two external players, Explicit Design Studio and Publicis Groupe Hungary, joined the rebranding process, which started in-house last year.
The new brand name is derived from the English word skill, which means dexterity, skill, ability and expertise. Skilly is working to improve these areas by providing free training and career development for people with disabilities, while at the same time supporting workplace inclusion through a wide range of tools for its corporate partners.
“With the new name and the renewed identity, we wanted it to reflect everything we have achieved and stand for. To show that for open-minded companies, inclusion can be an attractive and positive challenge. That relationships between able-bodied and disabled people can be mutually constructive. That diversity in most cases increases competitiveness, and that Skilly is a company that jobseekers and companies alike can turn to with confidence.” – says Sára Pásztor, Founder-CEO of Skilly.
The logo for the new name was created by Explicit Design Studio, who wanted to promote the cause of social enterprise.
“The new logo was designed to reflect the brand values: reliable, motivating, playfully consistent, professional and active.”
– says Hunor Kátay, Head of Explicit Design Studio.
“The human figure in the Y communicates the message to the recipient with a gesture of motivation and confidence, and also invites them into the community for social change.”
Once out of the education system, people with disabilities find themselves in a vacuum, with no support system around them to help them connect to the open labour market. This is why the Skilly Career Academy was created, where, in addition to vocational training, participants can learn skills that they may not have had the opportunity to acquire in the education system. Skilly’s new identity is a visual rebranding of the Career Academy, created with the help of Publicis Groupe Hungary. Publicis also designed additional creative assets for Skilly to support marketing communications and social media activities.
Zsófia Komáromi, Chief Talent Officer of Publicis Groupe Hungary said that Skilly’s work is a niche.
“A more inclusive, fairer and therefore more sustainable society is in the common interest of all of us. That’s why we decided to support Skilly with the help of our experts, but we also plan to work together on the HR side.”
The new look is also available on the new website of the organisation. Applications from jobseekers with disabilities and partner companies are also welcome on skillyjobs.org. The web design was created by Lizanka Oravecz, autism expert, special needs teacher, IT specialist.
“If there is a willingness, openness and a barrier-free working environment, colleagues with disabilities can perform as well as everyone else and contribute to the success of the company as a full member of the team.”
– says Sára Pásztor.
Skilly’s visual world now conveys this message.
